创新创业理论研究与实践 ›› 2020, Vol. 3 ›› Issue (21): 14-19.

• 理论研究 • 上一篇    下一篇

县域青年“互联网+”创业的内修与外因

杨雪雁1, 单锋2, 王秀玲1   

  1. 1.浙江农林大学 浙江省重点培育智库(浙江省乡村振兴研究院),浙江杭州 311300;
    2.长兴县人力资源和社会保障局,浙江长兴 313100
  • 出版日期:2020-11-10 发布日期:2021-03-16
  • 作者简介:杨雪雁(1971-),女,浙江浦江人,博士,副教授,研究方向:电子商务,数字经济,Email:yangxy@zafu.edu.cn。
  • 基金资助:
    浙江省自然科学基金项目“原生态农产品社交电商推荐消费中的信任机制研究”(LY20G020001); 教育部高等教育司“数字经济背景下大学生创新创业关键能力教育云平台建设研究”(201802028028)

County Youth' Internal Cultivation and External Factors of “Internet Plus” Entrepreneurship

YANG Xueyan1, SHAN Feng2, WANG Xiuling1   

  1. 1. Zhejiang A&F University, Zhejiang Province Key Cultivating Think Tank—Research Academy for Rural Revitalization of Zhejiang Province,Hangzhou Zhejiang,311300,China;
    2. Changxing County Human Resources and Social Security Bureau,Changxing Zhejiang, 313100,China
  • Online:2020-11-10 Published:2021-03-16

摘要: 互联网为创业者提供了更便捷的通道,而在县域从事互联网创业的青年,不仅需要提升创业内修(创业能力),更需要考虑到创业外因(创业环境)。结合互联网创业实际,从学习创新能力、机遇决策能力、领导管理能力、风险承受能力四个维度,通过AHP法构建青年互联网创业能力指标,继而对CX县域青年创业者进行创业能力测评。再通过深度调研与访谈分析县域互联网创业的人才、资本、创业政策和商业软环境,最后结合CX县具体情况提出内修外练对策,深层次的培训和一对一的创业指导能快速提升自身创业能力,县域政府和部门则要努力培养商业环境、发挥创业聚集效应来提供更好的创业环境。

关键词: “互联网+”, 县域青年, 创业能力, 创业环境

Abstract: The Internet provides more convenient channels for entrepreneurs, and young people engaged in Internet entrepreneurship in county areas need not only to improve their entrepreneurial internal cultivation (entrepreneurial ability), but also to consider external factors (entrepreneurial environment). Combined with the reality of Internet entrepreneurship, from the four dimensions of learning innovation ability, opportunity decision-making ability, leadership management ability and risk tolerance ability, this paper constructs the index of young Internet entrepreneurship ability through AHP method, and then evaluates the entrepreneurship ability of CX County young entrepreneurs. Then through in-depth research and interviews, the paper analyzes the talents, capital, entrepreneurial policies and business soft environment of Internet entrepreneurship in the county. Finally, combining with the specific situation of CX County, it puts forward countermeasures for internal cultivation and external factors identify. In-depth training and one-to-one entrepreneurial guidance can quickly improve their entrepreneurial ability. The County government and departments should strive to cultivate the business environment and give full play to the entrepreneurial clustering effect to provide better innovation business environment.

Key words: “Internet plus”, County youth, Entrepreneurial ability, Entrepreneurial environment

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