浙江数字文化创意企业国际化路径探析

创新创业理论研究与实践 ›› 2020, Vol. 3 ›› Issue (20): 179-180.

浙江数字文化创意企业国际化路径探析

张香美

浙江经贸职业技术学院,浙江杭州 310018

出版日期:2020-10-25 发布日期:2021-03-15
作者简介:张香美（1984-）,女,浙江丽水人,硕士,副教授,研究方向：数字经济、浙商文化,通讯邮箱：xiangmei1215@126.com。
基金资助:
2019浙江经贸职业技术学院科研课题（19QN13主持人：张香美）：“一带一路”背景下浙江数字文创企业国际化路径与推进策略分析; 浙江经贸职业技术学院省属高校基本科研业务费项目（19KCTD01主持人：张香美）

On the Internationalization Path of Digital Cultural Creative Enterprises in Zhejiang Province

ZHANG Xiangmei

Zhejiang Institute of Economics, Hangzhou Zhejiang, 310018, China

Online:2020-10-25 Published:2021-03-15

摘要/Abstract

摘要： 近年来,浙江数字文化创意产业发展势头强劲,相关产品和服务的国际贸易增长迅速。该文通过梳理浙江数字文化创意产业国际化现状,重点分析浙江数字文化创意企业的国际化路径。行业联盟抱团出海、通过展演及赛事吸引国际市场、以IP授权开展国际合作和海外直接投资进入国际市场是现阶段上述企业国际化路径的主要选择。随着产业的高水平发展和新兴技术的融合创新,浙江数字文化创意企业的国际化路径将更加丰富多样。

关键词: 浙江, 数字文化创意, 国际化路径

Abstract: In recent years, Zhejiang's digital cultural creativity Industry has developed strongly, and international trade in related products and services has grown rapidly. This paper focuses on analyzing the internationalization path of Zhejiang's digital cultural creativity enterprises. At present, the main choices of the above-mentioned enterprises' internationalization path are to go out to sea in groups, attract the international market through exhibitions and competitions, carry out international cooperation with IP authorization and enter the international market with overseas direct investment. With the high-level development of the industry and the integration and innovation of emerging technologies, the internationalization path of Zhejiang's digital cultural creativity enterprises will become more diverse.

Key words: Zhejiang, Digital cultural creativity, The internationalization paths

中图分类号:

G124

张香美. 浙江数字文化创意企业国际化路径探析[J]. 创新创业理论研究与实践, 2020, 3(20): 179-180.

ZHANG Xiangmei. On the Internationalization Path of Digital Cultural Creative Enterprises in Zhejiang Province[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2020, 3(20): 179-180.