关键词: 项目驱动式教学, 对分课堂, 教学改革, 市场营销, 人力资源管理, 人才培养

Abstract: Under the goal of applied talent cultivation, the demand of marketing majors for the Human Resource Management course has gradually shifted from theoretical cognition to practical application. Aiming at the problems in traditional teaching, such as the disconnection between theory and practice, the mismatch between teaching scenarios and marketing positions, and the insufficient subject status of students, this paper innovatively integrates the project-driven teaching and PAD Class models. By reconstructing teaching objectives, designing project activity modules, innovating teaching processes, and developing teaching resources, it realizes the adaptation of human resource management knowledge to marketing scenarios. Teaching pilots show that after the reform, students' ability to analyze and solve human resource management problems in marketing scenarios has been improved, and the matching degree between the course and the talent needs of marketing positions has been significantly enhanced, which provides a reference for the cultivation of interdisciplinary marketing talents and the reform of similar courses.

Key words: Project-driven teaching, PAD class, Teaching reform, Marketing, Human resource management, Talent training