关键词: 新质生产力, 校园文化, 数智化转型, 高等教育, 教育现代化, 教育数字化

Abstract: With the rapid development of global informatization and intelligent technology, new quality productivity has become a key force driving social progress. As an important base for knowledge innovation, talent cultivation, and social services, the digital transformation of campus culture in universities is not only an inevitable requirement for adapting to the development of new quality productivity, but also an important way to improve the quality of education and cultivate innovative talents. This article starts from the perspective of new quality productivity, deeply analyzes the inevitability and necessity of the digital transformation of campus culture in universities, explores its practical path from a new perspective and idea, and provides reference and guidance for promoting the digital transformation of campus culture in universities.

Key words: New quality productivity, Campus culture, Digital transformation, Higher education, Modernization of education, Digitalization of education