关键词: 产教融合, 大数据, 会计专业教学, “一主体两支撑”, 校企合作, “双创”

Abstract: Starting from the background of industry education integration, this paper explores the integration of big data and accounting teaching, and proposes specific strategies for teaching innovation. On the basis of summarizing the basic concepts of big data and explaining the important value of big data in accounting teaching, an innovative framework for accounting teaching based on the integration of industry and education is constructed to meet the needs of accounting talent cultivation in the new era. And specific innovative strategies were proposed, including precise positioning of talent cultivation goals, implementation of an accounting teaching practice system with“one subject, two supports”, integration of big data technology theory and construction of“double innovation”content, as well as promoting the integration of industry and education and improving the accounting teaching evaluation system.

Key words: Integration of industry and education, Big data, Teaching accounting major, “One entity two supports”, School enterprise cooperation, “Double innovation”