创新创业理论研究与实践 ›› 2025, Vol. 8 ›› Issue (21): 152-154.

• 创新方法 • 上一篇    下一篇

基于师生AI素养协同提升的商科创新创业教育课程改革实践

麦映萍1, 谭戈1, 林青秀2   

  1. 1.广东海洋大学 商学院,广东阳江 529500;
    2.广东海洋大学 管理学院,广东湛江 524088
  • 出版日期:2025-11-10 发布日期:2026-05-14
  • 通讯作者: 林青秀(1985—),女,福建漳州人,硕士研究生,讲师,研究方向:企业管理、数字创新,电子邮箱:linqingxiu2007@sina.com。
  • 作者简介:麦映萍(1983—),女,广东汕头人,博士研究生,讲师,研究方向:创新创业教育、创业团队治理。
  • 基金资助:
    广东海洋大学创新创业教育示范课程“创新创业教育”(PX-142024012);广东海洋大学教育教学改革一般项目(PX-972024099);广东省哲学社会科学规划项目(GD24XGL016)

Reforming Business Innovation and Entrepreneurship Education through Teacher-Student AI Literacy Synergy

MAI Yingping1, TAN Ge1, LIN Qingxiu2   

  1. 1. Business School, Guangdong Ocean University, Yangjiang Guangdong, 529500, China;
    2. School of Management, Guangdong Ocean University, Zhanjiang Guangdong, 524088, China
  • Online:2025-11-10 Published:2026-05-14

摘要: 该文以商科创新创业教育课程为载体,探索师生AI(人工智能)素养协同提升的改革路径。课程围绕“前期摸底—混合教学—以赛促学—反思评价”四阶段展开,构建了融合AI能力与商科素养的教学实践链条,初步解决“教师懂商不懂AI、学生懂AI不懂商”的错位问题。实践表明:协同路径设计与真实任务导向是实现教学融合与能力提升的关键机制,为商科教学数字化转型和复合型人才培养提供了可借鉴的实践范式。

关键词: 人工智能, AI素养, 创新创业教育改革, 新商科人才, 混合教学, 教学改革

Abstract: This paper examines a reform pathway for enhancing teacher-student AI literacy collaboratively within the context of business innovation and entrepreneurship education. Centered on four progressive stages—preliminary assessment, blended instruction, competition-integrated learning, and reflective evaluation—the course builds a teaching practice framework that integrates AI competencies with business acumen. This approach helps solve the mismatch in which “teachers understand business but not AI, while students understand AI but lack business insight” . The findings suggest that structured collaboration and authentic task orientation are essential to achieving effective pedagogical integration and capability enhancement, offering a replicable model for the digital transformation of business education and interdisciplinary talent development.

Key words: Artificial intelligence, AI literacy, Innovation and entrepreneurship education reform, New business talent, Blended instruction, Curriculum reform

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