关键词: 体育专业大学生, 创新创业, 数字化, 学科融合, 创新生态系统, 人才培养

Abstract: Driven by the digital wave, the sports industry has undergone profound changes, providing new opportunities for innovation and entrepreneurship among sports majors. This article is based on the application of digital technologies (such as big data, artificial intelligence, virtual reality, etc.) in the field of sports, analyzing key directions such as intelligent service upgrading, data-driven product innovation, and new media marketing. It also proposes that sports majors should use strategies such as disciplinary integration, team collaboration, policy support, and ecological construction to help them carry out innovation and entrepreneurship. Research has shown that interdisciplinary knowledge integration, technology empowerment of sports services, precise market promotion, resource collaboration and sharing, and industry university research linkage are important factors in promoting the success of sports innovation and entrepreneurship.

Key words: College students majoring in sports, Innovation and entrepreneurship, Digitization, Disciplinary integration, Innovation ecosystem, Talent cultivation