关键词: 校企共建, 产教融合, 多元融合, 协同育人, ADDIE模式, 新媒体主播人才

Abstract: Broadcasting and hosting creation and practice, as a core practical course in the broadcasting and hosting art major, has undergone nearly a decade of teaching accumulation. Guided by OBE and project-based teaching concepts, the teaching team uses ADDIE teaching design to focus on four major practical areas: online live streaming, cultural tourism commentary, audio education, and film and television dubbing, committed to enhancing students'language, writing skills and expression abilities; Continuously updating teaching concepts, innovating teaching methods, and deeply exploring the ideological and political elements of the curriculum, taking the integration of knowledge and action and the combination of industry, academia, and research as the path, forming an innovative training model for all-round education, the classroom innovation has achieved remarkable results, and teachers have repeatedly achieved excellent results in teaching competitions, with fruitful scientific research achievements; Outstanding achievements have been made in student participation professional competitions and social practices, and the quality of classroom teaching has significantly improved. The role of demonstration and leadership is gradually emerging.

Key words: School enterprise joint construction, Integration of industry and education, Diverse integration, Collaborative education, ADDIE mode, New media anchor talent