关键词: 现代产业学院, 市场营销, 卓越管理人才, 培养模式, 校企合作, 市场营销专业实践

Abstract: Modern industry college is an innovative mode of exploring modern and diversified education in the field of higher education, which is of great significance in promoting school-enterprise cooperation, deepening the integration of production and education, and improving the quality of talent training. This paper reviews the relevant cultivating mode and practical successful experience of the integration of production and education in application-oriented schools. Through the resource integration of modern industrial colleges, it follows the integration of production and education to create an innovative talent cultivating mode integrating production, learning, research, innovation and application. The talent cultivating model of “teaching goal orientation + marketization” , “teaching content integration + concretization” , and “teaching method diversification + characteristic” is proposed to broaden the methods and ideas of training professional talents, so as to alleviate the phenomenon of separating the practical ability of talent training from the regional industrial post needs. Through the exploration and practice of the cultivating mode of marketing excellence management talents, it provides a feasible cultivating mode for enterprises, universities and research institutes, and gradually optimizes it in practice to adapt to the needs of the market under the changing times.

Key words: Modern industrial institute, Marketing, Outstanding management talent, Cultivating mode, University-industry cooperation, Professional practice in marketing