关键词: 商务英语专业, 数字贸易, 人才培养, 应用型本科, 教学改革, 跨境电商

Abstract: The purpose of this paper is to combine the orientation of application-oriented undergraduate education with the development of regional economy to form a new mode of training business English majors, which follows the law of talent training and has distinctive characteristics. To build an applied business English talent training base characterized by digital trade, and a school-government-enterprise cooperative education platform with the integration of training chain, industrial chain and innovation chain. Innovate the talent training mode of “dual education, the integration of courses and certificates” , build the contingent of dual teachers, build a database of professional teaching resources for cross-border e-commerce, promote the reform of teaching materials and methods in the era of digital economy, and build the education mechanism of the combination of industry, university and research, which aims to significantly improve the quality of talent training, as well as teachers'teaching and research ability and social service ability.

Key words: Business English major, Digital trade, Talent training, Application-oriented undergraduate, Teaching reform, Cross-border e-commerce