关键词: 数字化时代, 融媒体技术, 创新创业教育, 创新创业基础课程, 教学平台, 创新创业能力

Abstract: Innovation and entrepreneurship education refers to an education model that cultivates comprehensive quality talents with innovative awareness, entrepreneurial spirit and entrepreneurial personality, which not only cultivates students' innovation and entrepreneurship ability, but also conducts innovation and entrepreneurship ability training at different levels for entrepreneurs and entrepreneurial teams with entrepreneurial intentions in the whole society. As an important base for the cultivation and transportation of innovation and entrepreneurship talents, colleges and universities have opened various innovation and entrepreneurship education courses, mainly using project training, entrepreneurship competitions and other activities as the carrier to comprehensively promote innovation and entrepreneurship education. In the context of digitalization, in order to further promote the digital transformation of innovation and entrepreneurship education in colleges and universities and further improve the quality of education, this paper discusses how to use the advantages of integrated media resources and inclusive interests in the digital era to build a cloud resource library platform for innovation and entrepreneurship basic courses, effectively empower the hybrid flipped classroom teaching mode of online and offline combination, classroom exchange and discussion, and self-learning and self-training after class and provide a solid teaching foundation for innovation and entrepreneurship basic courses by deeply exploring the application pathways of integrated media in entrepreneurship and entrepreneurship education. Improve the quality of teaching and achieve the goal of talent training.

Key words: Digital age, Convergence of media technology, Innovation and entrepreneurship education, Basic course of innovation and entrepreneurship, Teaching platform, Innovation and entrepreneurship ability