创新创业理论研究与实践 ›› 2024, Vol. 7 ›› Issue (24): 112-117.

• 模式探索 • 上一篇    下一篇

工商管理硕士专业学位教育产教融合培养模式变革

裘婷, 王颂   

  1. 浙江大学 管理学院,浙江杭州 310058
  • 出版日期:2024-12-25 发布日期:2025-03-28
  • 作者简介:裘婷(1980—),女,浙江杭州人,硕士研究生,研究方向:高教管理,电子邮箱:qiuting@zju.edu.cn。
  • 基金资助:
    浙江大学研究生教育研究课题重点项目“深化产学研联动产教融合的专业学位研究生培养改革——新工科 +新文科的浙大模式探索”

Transformation of Industry-Education Integration (IEI) Teaching Methods in Professional Degree of Master of Business Administration (MBA)

QIU Ting, WANG Song   

  1. School of Management, Zhejiang University, Hangzhou Zhejiang, 310058, China
  • Online:2024-12-25 Published:2025-03-28

摘要: 随着我国进入高质量发展的新时代,专业学位研究生教育应以服务国家建设为责任和使命。工商管理硕士作为我国首个专业学位,始终以为我国的经济建设、社会发展以及改革开放事业培养人才作为目标。深化产教融合,是推动工商管理硕士教育与产业发展相互协同促进的战略性举措。浙江大学工商管理硕士产教融合培养是以“商学+”人才培养理念为基础,创新性地建立全过程产教融合的产业MBA(工商管理硕士)项目,实现全过程、闭环式的产教融合培养,以商学链接学科和产业资源,构建以高校和产业为联合主体的“产、教、学、研、创”融合生态系统,持续探索深化产教融合的实现路径。

关键词: 专业学位, 工商管理硕士, 产教融合, 研究生教育, “商学+”, 培养模式

Abstract: As China enters a new era of high-quality development, it is imperative that professional degree education serves the nation as its responsibility and mission. Deepening the integration of industry and education becomes a strategic move to foster the simultaneous growth and mutual reinforcement of professional degree education and industrial development. The industry-education integration training model in MBA education at Zhejiang University is based on the “business +” talent cultivation philosophy. It innovatively establishes a comprehensive industry-education integrated industrial MBA program to achieve a full-cycle, closed-loop industry-education integration. The model links disciplines and industrial resources through business education, builds an integrated ecosystem of “industry, education, learning, research, and entrepreneurship” with colleges and industries as joint entities, and continuously explores implementation paths to deepen the integration of industry and education.

Key words: Professional degree, MBA, Industry-education integration, Graduate education, “Business +”, Educational model

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