关键词: 市场营销, 应用型, 人才需求, 校企协同, 酱酒行业, 产教整合

Abstract: Under the guidance of relevant government policies, China's soy sauce industry has entered a new stage of development. Currently, and the demand for marketing talents is growing day by day. This article analyzes the current demand for marketing talents in the development of the sauce wine industry, and conducts on-site research on some sauce wine enterprises in Renhuai City. It clarifies the three important abilities that marketing talents need to possess, including professional ability, comprehensive ability, and innovation ability. Finally, specific paths for cultivating marketing talents'abilities are proposed from the government level, enterprise level, and university level.

Key words: Marketing, Application type, Talent demand, School enterprise collaboration, Sauce wine industry, Integration of industry and education