关键词: 创业倾向, 心理资本, 创业教育, 社会文化, 政策环境, 影响因素

Abstract: In recent years, university students'innovation and entrepreneurship has been the focus of all parties. All kinds of university students'innovation and entrepreneurship activities have effectively driven employment and played the multiplier effect of entrepreneurship driving employment. Based on the questionnaire data of three application type undergraduate universities in Shandong Province, this paper studies the influencing factors of university students'entrepreneurial tendency from five aspects: family conditions, entrepreneurial education, psychological capital, policy environment and social culture. The results show that social culture and psychological capital, policy environment have a significant positive impact on entrepreneurial tendency; Family condition and entrepreneurial education do not have a significant impact on entrepreneurial tendency. Furthermore, the author puts forward corresponding suggestions from four aspects: individual, family, school and government.

Key words: Entrepreneurial tendency, Psychological capital, Entrepreneurship education, Social culture, Policy environment, Influencing factors