关键词: 创新创业教育, 课程, “专创融合”, 体育产业, 案例教学法, 应用

Abstract: Integration of specialty and innovation is an effective way to deepen innovation and entrepreneurship education in Colleges and universities;The case teaching method is in line with the educational and teaching reform concept of "integration of specialty and creativity";Based on the perspective of special creation and integration, this paper takes the course of "Introduction to Sports Industry" as an example, analyzes the outstanding advantages of case teaching method in improving teaching effect and cultivating students' ability, and puts forward some suggestions for optimizing the case teaching method, in order to provide reference for the construction of special creation and integration course of physical education major.

Key words: Innovation and entrepreneurship education, Curriculum, Integration of professional education and innovation and entrepreneurship education, The sports industry, Case study method, Application