关键词: 创新创业, PDCA理论, 大学生竞赛, 人才培养模式, 财务管理, 应用型本科

Abstract: Subject competitions is one of the important ways of cultivating students'practical abilities in application-oriented undergraduate universities, this paper utilize PDCA theory to optimize and iterate the participating projects through four stages: formulating plan, executing plan, inspecting plan, adjusting and continuously improving the plan. Implement the teaching model of “combining competition with teaching” , and under the guarantee of multiple effective mechanisms in the college, establish a team of competition guidance teachers, establish a “old leads new” and inheritable team development mechanism, inject vitality into the guidance teacher team, and enhance students'ability to participate in subject competitions.

Key words: Innovation and entrepreneurship, PDCA theory, College student competition, Talent training mode, Financial management, Applied undergraduate