关键词: 应用型本科院校, 产教融合, 创新人才, 职业能力, 人才培养模式, 协同育人

Abstract: The training of innovative talents is an urgent need for the country to implement the innovation-driven development strategy and promote the quality and efficiency upgrading of the economy. Deepening the integration between industry and education, promoting the organic connection of education chain, talent chain, industrial chain and innovation chain, is an urgent requirement for promoting the structural reform of the supply side of human resources. This article in view of the problems such as the disconnection between the training of visual communication design talents in application-oriented institutions and the industrial demand, and the weak innovation ability of students, by building innovative talent training goals based on regional cultural and creative industries and new trends in development industry; Optimizing the professional curriculum system based on talent training goals and professional standards; Reconstructing teaching content and reforming teaching mode based on work tasks; And as well as the practice of multiple measures to promote the integration between industry and education, it has explored and practiced the innovative talents training mode of integration between production and education, inter- connection of advantages and collaborative education, and achieved good results.

Key words: Application-oriented institutions, Inte- gration between industry and education, Innovative talents, Vocational ability, Talents training mode, Colla-borative education