关键词: 产教融合, “四体四融”, 协同创新, 市场营销专业群, 企业商学院, 共同体构建

Abstract: After more than 70 years, the integration of production and education is still the key to the reform of vocational education. Through in-depth practice of industry-education integration and school-enterprise cooperation with local characteristic enterprises, through the construction practice of "Soton Business School", the marketing professional group of Yiwu Industrial & Commercial College, build a new mechanism for the integration of industry and education with "four bodies and four integrations",and continue to cooperate with regional enterprises, explore new models and new plans for the integration of production and education with local characteristics, enterprise characteristics, and school characteristics.

Key words: Integration of production and education, "Four bodies and four integrations", Collaborative innovation, Marketing professional group, Business school, Community building