关键词: 产教深度融合, 实训课程改革, 市场营销专业

Abstract: Marketing professional talent training of practical demand is higher, especially about the quality of the training course requirements, depth of fusion education under the background of market skills put forward new requirements for the practice of marketing talents, the traditional pattern of training courses under the new talent demand is difficult to meet the needs of students of marketing skills, marketing professional training curriculum reform is necessary and urgent. Taking Guangxi International Business Vocational and Technical College as an example, the fusion education under the background of marketing professional practice and exploration on the teaching reform of the course, analysis, practice experience, will be marketing training content based on marketing position, blend in the innovation business idea, vocational skills standard tutorial, through innovation to promote the marketing professional training course students practical skills.

Key words: Deep integration of industry and education, Practical training curriculum reform, Marketing major