关键词: 应用型本科, 混合式教学, 新媒体营销, 教学改革

Abstract: According to different objects, mixed teaching can be divided into online and offline mixing, inside and outside school mixing, teaching and self-study mixing and theory and practice mixing. The method of blended teaching includes stimulating students' extrinsic motivation through task-based teaching; Stimulate the intrinsic motivation of students through role-playing teaching; Stimulate students' emotional motivation through game teaching; Through the maker - style teaching to stimulate students to learn the combination of multiple motivation. Taking the course New Media Marketing for marketing major as an example, the analysis is carried out from several parts, such as online multi-platform light mixing, enterprise theme sharing, flipped classroom, in-class experiment, discipline competition and maker project. The conclusion of the study provides experience for the applied undergraduate mixed teaching method.

Key words: Applied undergraduate, Mixed teaching, New media marketing, Teaching reform