创新创业理论研究与实践 ›› 2022, Vol. 5 ›› Issue (6): 136-138.

• 模式探索 • 上一篇    下一篇

基于“互联网+”背景的跨境电商英语人才培养模式探究

朱志明   

  1. 广东岭南职业技术学院 外语与国际发展学院,广东广州 510010
  • 出版日期:2022-03-25 发布日期:2022-06-17
  • 作者简介:朱志明(1983-),男,广东广州人,硕士研究生,研究方向:跨境电商与其未来发展。

Research on the Training Mode of Cross Border E-Commerce English Talents based on “Internet Plus” Background

ZHU Zhiming   

  1. School of Foreign Languages and International Development, Guangdong Lingnan Vocational and Technical College, Guangzhou Guangdong, 510010, China
  • Online:2022-03-25 Published:2022-06-17

摘要: 在互联网、信息化技术的支撑下,我国跨境电商领域获得长足发展,需要既懂得跨境电商运行机制、具备网络技术应用能力,又具有业务交流能力、跨文化交际能力的复合型英语人才。基于此,该文以“互联网+”背景下跨境电商英语人才需求特征为切入点,简要分析目前跨境电商英语人才培养模式存在的问题,重点从建立模块化课程、打造混合式学习空间、创设VR虚拟仿真实验室、搭建实训平台四个方面探究基于“互联网+”背景的跨境电商英语人才培养模式。

关键词: “互联网+”背景, 跨境电商英语, 人才培养模式

Abstract: With the support of the Internet and information technology, China's cross-border e-commerce field has made great progress, and the demand for compound English talents who not only understand the operation mechanism of cross-border e-commerce, but also have the ability of network technology application, business communication and cross-cultural communication has reached an unprecedented level. Based on this, the article takes Internet plus background demand characteristics of cross-border electricity business English talents as the breakthrough point, and briefly analyzes the problems existing in the current cross-border electricity business English talent training mode, focusing on the establishment of modular curriculum, the construction of blended learning space, and the creation of VR virtual simulation laboratory. Four aspects of training platform are discussed, and the training mode of cross-border electricity business English talents based on Internet plus background is explored.

Key words: “Internet plus” background, Cross border E-commerce English, Talent training mode

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