关键词: 技能大赛, 药品营销, 教学改革

Abstract: ： The national professional skills competition unique to the pharmaceutical industry has played an important role in improving the skill level of the pharmaceutical industry. This paper expounds the relationship between the pharmaceutical industry skill competition and the teaching of pharmaceutical related majors. Taking the teaching of pharmaceutical marketing specialty in the pharmaceutical specialty group of vocational colleges as an example, this paper discusses the role of the industry skill competition in improving the teaching objectives and contents, integrating the professional curriculum contents and competition points, strengthening the cooperation between schools and enterprises, optimizing training projects and improving teachers' ability, it also puts forward some suggestions for participating in the big competition

Key words: Skills competition, Drug marketing, Reform in education