关键词: 电子商务, 校企协同, 实践育人

Abstract: Practical education is an important starting point for higher vocational colleges to innovate and ensure the quality of talent training. It is an important direction of practical teaching reform in higher vocational colleges. It is the key for higher vocational colleges to realize students' value shaping, quality improvement and ability training. Taking the e-commerce major of a higher vocational college as an example, this paper discusses the construction of the school enterprise collaborative practice education system of e-commerce major in higher vocational colleges from three aspects: the concept of school enterprise collaborative practice education, the construction of practical education platform and construction of practical teaching system.

Key words: Electronic commerce, School enterprise collaboration, Practical education