关键词: 新商科, 新文科, 市场营销专业, 教学创新, 《营销策划》, 课程思政

Abstract: The construction of new business is an important part of the construction of new liberal arts. From the perspective of new business, the marketing major aiming at cultivating high-quality applied talents emphasizes the importance of practical teaching innovation. Taking marketing planning, the core course of the marketing major, as an example, this paper deeply analyzes the problems existing in the current teaching process. With the idea of "being true and five truths into reality" and the core of the course thinking and politics, this paper reshapes the four dimensions of the teaching content, method, process and evaluation of the course from the perspective of the new business, and discusses the teaching innovation logic and path of the marketing major course.

Key words: New business, New liberal arts, Marketing major, Teaching innovation, Marketing planning, Curriculum ideology and politics