关键词: 产教融合, 校企合作, 高职, 《营销策划》, 课程, 教学改革

Abstract: As the core and final focus of the in-depth integration of industry and education, curriculum course's reform is the key to whether the talent training of higher vocational education can adapt to China's economic construction and the development of the industry and the enterprises in it. By focusing on the fact that the traditional marketing methods of small and medium-sized enterprises in Fujian are gradually unable to adapt to the trend of younger consumer groups and digital marketing communication methods in the market, centering on the fundamental task of establishing morality and cultivating people, following the national teaching standards of vocational education, the teaching team of marketing planning course deepened the reform of teachers, teaching materials and teaching methods, and explored the road of curriculum course reform of combination of education and training co-constructed by college and enterprise.

Key words: Integration of industry and education, Cooperation of college and enterprise, Higher vacation education, Marketing plan, Curriculum, Course's reform