关键词: 国际经济与贸易专业, 市场营销教学, “双创”背景

Abstract: With the proposal of mass entrepreneurship and innovation, how to cultivate innovative and entrepreneurial talents for the country has become a topic that college teachers need to explore. Based on the characteristics of marketing teaching of International Economy and Trade major in Hezhou University, this paper finds that the teaching methods of marketing teaching of International Trade major are too common and outdated; lack of combination with international trade expertise; the training practice system is not perfect. Therefore, combined with the background of "mass entrepreneurship and innovation", this paper puts forward the combination mode of "online" + "offline"; project-based teaching; using new media to carry out experiential teaching, so as to provide reference for international trade majors to cultivate comprehensive innovative and entrepreneurial talents.

Key words: International economy and trade major, Marketing teaching, Innovation and entrepreneurship background