关键词: 高职, 教学设计, 游戏化教学, 创新创业, 创业教育, 加盟与创业

Abstract: Entrepreneurship courses in colleges and universities have problems such as lack of practicality, low sense of students’ participation, resulting in insufficient quality of teaching. Improving the teaching method will contribute to more innovative and entrepreneurial talents. This paper takes the application and practice of gamification of teaching in the course of Franchise and Entrepreneurship as an example, simulates entrepreneurship backstory, adopts the game design idea named GMT to reconstruct the curriculum design, teaching methods and main contents, in order to explore the application of gamification teaching in entrepreneurship education, stimulate students’ learning initiative and enthusiasm and provide reference for the teaching design of other courses.

Key words: Higher vocational colleges, The teaching design, Gamification of teaching, Innovation and entrepreneurship, Entrepreneurship education, Franchise and entrepreneurship