关键词: 《网络营销》, 教学创新, 教学改革

Abstract: The network marketing is marketing major professional required course, School of Business, Putian University after five years of teaching reform and exploration, the students ability of the structure of the three dimensions (knowledge, skills and professional quality) and three dimensions of curriculum task structure (course education, 3 a, the new liberal arts) two combination, form the personalized teaching scratchable latex. In order to achieve diversified teaching objectives, the teaching ideas of integrating classic books, academic literature, enterprise sharing and practical operation (4 integration) on the basis of traditional classroom are proposed. To realize the combination of knowledge teaching and classical book interpretation; Intensive reading of academic literature and case analysis of enterprises; The combination of corporate mentors and live classes for public benefit; In class experiment operation and extracurricular skills competition combined (4 combination). It forms two modules and six teaching methods. The two modules are classroom teaching module and practical teaching module. The six teaching methods include teacher's teaching, enterprise sharing, case study and student reporting in the classroom teaching module, as well as in-class experimental projects and extracurricular skills competitions in the practical teaching module. The students have been improved to different degrees in theoretical basis, humanistic quality, professional skills, vision and other aspects.

Key words: Network marketing, Teaching innovation, Teaching reform