创新创业理论研究与实践 ›› 2022, Vol. 5 ›› Issue (18): 96-100.

• 教育改革与发展 • 上一篇    下一篇

融湾崛起视域下城市文化品牌促进大学生留城就业的探索——以广东省职教城为例

陈信华   

  1. 清远职业技术学院,广东清远 511500
  • 发布日期:2022-10-31
  • 作者简介:陈信华(1990-),女,广东清远人,硕士研究生,研究方向:高等教育、大学生就业创业。
  • 基金资助:
    清远市哲学社会科学2021年度规划课题——融湾崛起 蓄力人才—“五位一体”促进广东省职教城高素质人才助力清远经济社会发展的对策探究(项目批准文号:ZZH48); 清远职业技术学院院级科研课题——高职学生推进乡村振兴的实现路径研究(项目批准文号:SK20002)

Exploring the Promoting Effect of Urban Culture on College Students Local Employment under the Vision of Rongwan——Take the Vocational Education City of Guangdong as an Example

CHEN Xinhua   

  1. Qingyuan Polytechnic, Qingyuan Guangdong, 511500, China
  • Published:2022-10-31

摘要: 城市的高质量发展需要人才,高校毕业生是城市所需人才的重要组成部分。高校毕业生的留城问题关系到区域经济增长、民生发展和城市进步。城市文化影响城市的活力、潜力和创新能力,更影响大学生的留城抉择。以广东省职教城为例,从高校大学生的留清意愿出发,探讨城市文化品牌对大学生留城就业的影响,阐述引导职教城毕业生留城就业的策略,为城市人才开发、建设与创新提供参考建议。

关键词: 城市文化, 产业品牌, 高校毕业生, 留城就业, 广东省职教城, 清远

Abstract: The high-quality development of a city needs talents, and college graduates are an important part of the talents needed by a city. The problem of college graduates staying in local city is related to regional economic growth, people's livelihood development and urban progress. Urban culture influences the vitality, potential and innovation ability of a city, as well as college students' choice to stay in the city. Taking the vocational education city of Guangdong Province as an example, this paper discusses the influence of urban cultural brands on the employment of college students in the city from the perspective of their desire to stay in Qingyuan , expounds the strategies of guiding graduates in the vocational education city to stay in the city, and provides reference suggestions for urban talent development, construction and innovation.

Key words: Urban culture, Industry brand, College graduates, Local employment, Vocational education city of Guangdong, Qingyuan

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