关键词: 移动互联网, 校园新零售, 创业实践, 探索

Abstract: Under the environment of “mass entrepreneurship and innovation”, college students have made some achievements in innovation and entrepreneurship, but they also face many problems. This paper takes the innovation and entrepreneurship project of Qingdao University of Technology as an example and introduces the basic model of the project. Then summarized the problems encountered in the project implementation process: the members of the entrepreneurial project team have a single knowledge background and lack practical ability and skills, the continuity in the development of entrepreneurial projects is insufficient, Biaoshi team personnel mobility is large. Finally, the paper suggests that we should optimize the composition of entrepreneurial mentor team and establish interdisciplinary joint team in the process of college students' innovation and entrepreneurship, enhance the practical ability of project members and enhance user engagement, dynamically adjust the composition of entrepreneurial team and establish a sustainable personnel training mechanism.

Key words: Mobile internet, New retail on campus, Entrepreneurship practice, Explore