关键词: 新文科, 数字化营销应用型人才, 莆田学院

Abstract: Cultivating digital marketing application-oriented talents is a new demand for the cross-border innovative development of enterprise marketing in the era of digital economy, and a breakthrough point in the construction of new liberal arts for local application-oriented university. The marketing major of Putian University takes digital marketing application-oriented talents as the training goal, condenses the general reform idea of "deeply cultivating the place, integrating learning, application and innovation, and having both political integrity and ability", builds a talent training framework of "one main line, two sets of teachers and three platforms", reconstructs the curriculum system of "double intersection, three characteristics and four integration", and creates an ideological and political education system integrating the university and the local society, from the construction of teaching materials, teaching methods, curriculum system and talent training framework to promote the construction of new marketing liberal arts with local characteristics

Key words: New liberal arts, Digital marketing application-oriented talents, Putian University