关键词: “课证岗”融合, 导游业务, 教学改革

Abstract: Taking the students of grade 2018, grade 2019 and Grade 2020 of tourism management major in Lishui Vocational and Technical College as the research object, this paper analyzes the current situation of the course Tour Guide Business, it is found that the actual effect of this course is not the same as the goal of obtaining the national tour guide qualification certificate and the ability needed for the actual post. Through exploration and practice, the teaching method of integrating "course certificate post" in the course is put forward, that is to say, different teaching methods should be adopted for different tour guides’ professional knowledge, and the evaluation methods should be adjusted according to the different contents in the teaching stage. The teaching method of combining practice and theory should be adopted.

Key words: Integration of “course, post, certificate”, Tour guide service, Teaching reform