创新创业理论研究与实践 ›› 2022, Vol. 5 ›› Issue (1): 80-82.

• 教育改革与发展 • 上一篇    下一篇

商学院引入《商业伦理》课程的意义与建议——以广东财经大学为例

张莉, 韩玺, 闫泽斌   

  1. 广东财经大学 工商管理学院,广东广州 510320
  • 发布日期:2022-03-17
  • 通讯作者: 韩玺(1984-),男,河南南阳人,博士,讲师,研究方向:大数据、新媒体营销,邮箱:176187692@qq.com。
  • 作者简介:张莉(1989-),女,河南驻马店人,博士,讲师,研究方向:供应链管理、大数据营销研究。
  • 基金资助:
    广东财经大学2020年度校级本科教学质量与教学改革工程项目—课程类项目——线上线下混合式课程《商业伦理》(序号:10); 广东省教育科研“十三五”规划2020 年度项目“数字经济背景下新商科市场营销专业人才培养模式升级研究”(2020GXJK345)

Significance and Suggestions of Business School Joining the Course of Business Ethics——Take Guangdong University of Finance and Economics as an Example

ZHANG Li, HAN Xi, YAN Zebin   

  1. School of Business Administration, Guangdong University of Finance and Economics, Guangzhou Guangdong, 510320, China
  • Published:2022-03-17

摘要: 随着经济全球化,企业间的竞争越来越激烈,企业为了获取更多的竞争优势和利润忽视商业伦理道德的案例频繁发生。商学院的学生未来大部分要从事商业活动,了解企业社会责任、建立企业社会责任理念和树立责任意识是基本要求;因此,对学生进行商业伦理教育势在必行。该文首先分析了商学院引入《商业伦理》课程的意义;其次,对国内高校引入《商业伦理》课程的现状进行了分析;最后,对《商业伦理》课程建设提出相关建议。

关键词: 人才培养, 商业伦理价值观, 培养模式

Abstract: With the aggravation of global economic integration and the integration of market scheduling, the competition among enterprises has become more and more intense. Excessive competition brings great pressure on the development of enterprises. In order to obtain more competitive advantages and profits, the cases of enterprises ignoring business ethics occur frequently. Most of the students in business schools will be engaged in business activities in the future, they must understand the corporate social responsibility, establish the concept of corporate social responsibility and establish the sense of responsibility; Therefore, it is imperative to carry out business ethics education for students. This paper first analyzes the significance of introducing business ethics curriculum into business schools; Secondly, the paper analyzes the current situation of introducing business ethics courses into domestic universities; Finally, the paper puts forward some suggestions for the construction of business ethics curriculum.

Key words: Personnel training, Business ethics values, Training mode

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