创新创业理论研究与实践 ›› 2021, Vol. 4 ›› Issue (9): 157-158.

• 创新方法 • 上一篇    下一篇

论高校财商拓创项目的设计与实施

朱学义1,2, 高玉梅1   

  1. 1.南通理工学院,江苏南通 226002;
    2.中国矿业大学,江苏徐州 221116
  • 出版日期:2021-05-10 发布日期:2021-09-10
  • 通讯作者: 高玉梅(1978-),女,江苏海安人,硕士,副教授,研究方向:会计理论与实务、会计教育与管理,通讯邮箱:296183908@qq.com。
  • 作者简介:朱学义(1953-),男,江苏南通人,硕士研究生结业,二级教授,研究方向:人才资源与会计、可持续发展。
  • 基金资助:
    江苏省“十三五”工商管理一级重点建设学科项目专项课题:教育资源配置效率研究(SJY201609/J201823)

On the Design and Implementation of Financial Business Innovation Project in Colleges and Universities

ZHU Xueyi1,2, GAO Yumei1   

  1. 1. Nantong Institute of Technology, Nantong Jiangsu, 226002,China;
    2. China University of Mining and Technology, Xuzhou Jiangsu, 221116,China
  • Online:2021-05-10 Published:2021-09-10

摘要: 高校商科专业学生从事什么内容的创业项目设计和训练是论文研究的目标。该文论述了高校财商拓创项目设计的原则,设计了四大类财商拓创项目,包括蓝花沈绣创业项目、V享云游创业项目、古雕家装创业项目、兰花格纳产品创业项目,并从培养计划、社团平台、强化班、参赛竞赛方面探索了操作实施的路径,为高校商科专业学生财商拓创人才培养提供了借鉴。

关键词: 商科专业, 财商拓创项目, 创业项目训练

Abstract: What kind of entrepreneurial project design and training is the goal of this paper. This paper discusses the design principles of financial business extension projects in colleges and universities, and designs four types of financial business extension projects, including blue flower Shenxiu entrepreneurship project, V enjoy cloud travel entrepreneurship project, ancient carving home decoration entrepreneurship project, and Lanhua Gena product entrepreneurship project. It also designs the operation and implementation path from the aspects of training plan, community platform, intensive class and competition, so as to provide reference for financial business extension projects of business majors in Colleges and universities, it provides a reference for the cultivation of creative talents.

Key words: Business major, Financial business innovation project, Entrepreneurial project training

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