创新创业理论研究与实践 ›› 2021, Vol. 4 ›› Issue (23): 196-198.

• 创业实践 • 上一篇    

校园创业的成长路径分析——以窝牛街为例

王芳, 张跃超   

  1. 平顶山学院 经济管理学院,河南平顶山 467000
  • 出版日期:2021-12-10 发布日期:2022-03-18
  • 作者简介:王芳(1981-),女,河南平顶山人,硕士研究生,副教授,研究方向:创新经济、电子商务、创业管理,Email:wf333163@163.com。
  • 基金资助:
    平顶山学院教学改革研究项目《专创融合的实践教学体系探索——以国际经济与贸易专业为例》,河南省教育厅人文社科项目《直播带货对农村精准扶贫效果的研究》

An Analysis of the Growth Path of Campus Entrepreneurship——A Case Study of Woniu Street

WANG Fang, ZHANG Yuechao   

  1. School of Economics and Management, Pingdingshan University, Pingdingshan Henan,467000,China
  • Online:2021-12-10 Published:2022-03-18

摘要: 随着新经济的发展,当前的校园创业多与互联网相关,具有变化快、模式新等特点,但受限于自身的资源,持续时间和扩展空间都比较有限。对于这类校园创业项目,传统的企业生命周期理论和成长路径理论并不能够很好地解释其特点,相关研究也较少。窝牛街是一家从校园起步的创业企业,已经存续了六年多,具有互联网创业的典型特征,并且经受住了疫情对企业的严峻考验,目前还在不断发展壮大。对这家企业进行深入剖析,能够对当前的校园创业有更好的理解。

关键词: 校园创业, 生命周期, 互联网

Abstract: With the development of the New Economy, the current campus entrepreneurship is related to the Internet, with the characteristics of rapid change and new model, but strained by its own resources, so the duration and expansion space are more limited. For this kind of campus entrepreneurship project, the traditional enterprise life cycle theory and growth path theory can not explain its characteristics well, and related research is far less. Woniu Street was start-up from the campus, it has lasted more than six years, with the typical characteristics of internet entrepreneurship. Through the severe test of the epidemic to the enterprise, it is still growing. In-depth analysis of this enterprise, can give us a better understanding of the current campus entrepreneurship.

Key words: Campus entrepreneurship, Life cycle, Internet

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