关键词: 商科大学生, 产教融合, 创业生态

Abstract: With the development of society, the ideological trend of "mass entrepreneurship and innovation" has emerged in China. Under the support of relevant policies, the innovation and entrepreneurship of commercial college students has become the focus of school education reform. China's relevant policies pointed out that institutions of higher learning must accelerate the construction of a modern education system, deepen school-enterprise cooperation, explore an effective path of the integration of industry and education, and constantly improve the quality and efficiency of their own talent training. In the relevant documents and opinions of the reform of innovation and entrepreneurship education, it is also pointed out that innovation and entrepreneurship education should be integrated with its relevant practical courses into the compulsory courses system in universities, encourage institutions of higher learning to deepen the double integration of industry and education specialty and innovation, introduce the entrepreneurial ecology of business college students into the actual combat of enterprises, and carry out productive practice and training. This paper with business college students entrepreneurial ecological construction and practice, based on the concept of double integration, briefly expounds the connotation of the integration, analyzed the concept of double integration into the feasibility and necessity of business college students, and its specific construction method and practice strategy, in order to provide some reference for relevant research.

Key words: Business college students, Integration of industry and education, Entrepreneurial ecology