创新创业理论研究与实践 ›› 2021, Vol. 4 ›› Issue (22): 183-185.

• 创业实践 • 上一篇    下一篇

“三全育人”视域下大学生“三农”IP矩阵助力乡村振兴的可行性与路径探析

陈珏, 王灵, 陈娟   

  1. 江西科技学院,江西南昌 330098
  • 发布日期:2022-03-18
  • 通讯作者: 陈娟(1983-),女,江西新干人,硕士,讲师,研究方向:电子商务,通讯邮箱:65952072@qq.com。
  • 作者简介:陈珏(1998-),女,江西樟树人,大学本科在读,研究方向:电子商务。

The Role of College Students' Agriculture, Rural Areas and Farmers IP Matrix in Rural Revitalization from the Perspective of "Three Complete Education" Feasibility and Path Analysis

CHEN Jue, WANG Ling, CHEN Juan   

  1. Jiangxi University of Science and Technology, Nanchang Jiangxi, 330098, China
  • Published:2022-03-18

摘要: 乡村振兴战略要求高校教育要实现“三全育人”的教育改革深化,引领大学生到基层中去实践服务,为乡村振兴出一份力,助力乡村振兴战略的有力实施。基于“三全育人”、乡村振兴战略等理论基础,从政府政策、大学生实践的角度分析“三全育人”视域下在校大学生参与乡村振兴的可行性,探讨“三全育人”视域下在校大学生参与乡村振兴的路径:即高校、MCN机构共同培育大学生,让大学生形成“三农”IP矩阵,以新媒体等形式帮助乡村优质资源实现商业转化的路径。

关键词: “三全育人”, 大学生, 乡村振兴, “三农”自媒体;, MCN, 路径, 可行性

Abstract: The Rural Revitalization Strategy requires the deepening of the education reform of "three complete education", leading college students to practice and serve at the grassroots level, contributing to the Rural Revitalization and the effective implementation of the Rural Revitalization Strategy. Based on the theoretical basis of "three complete education" and "Rural Revitalization Strategy", this paper analyzes the feasibility of college students' participation in Rural Revitalization from the perspective of government policies and college students' practice, and probes into the path of College Students' participation in Rural Revitalization from the perspective of "three complete education": that is, colleges and MCN institutions jointly cultivate college students, so that college students form the "three rural IP matrix" and use new resources Media and other forms to help rural high-quality resources to achieve commercial transformation path.

Key words: Three Complete Education, College students, Rural Revitalization, Agriculture, rural areas and farmers we media, MCN, Path, Feasibility

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