关键词: 数字素养, 内容创业, 农民创业

Abstract: With the development of digital economy, the use of digital equipment plays an important role in helping farmers get rid of poverty and narrow the gap between urban and rural areas. Starting from the practical problem of helping farmers get rid of poverty and become rich, this paper takes farmers' entrepreneurs as the research object, and analyzes the relationship between digital literacy and farmers' content entrepreneurship. Empirical analysis shows that the improvement of information data literacy, digital content creation literacy, problem-solving literacy and digital literacy related to professional technology use ability has a positive impact on farmers' entrepreneurial intention, and entrepreneurial intention has a significant positive impact on entrepreneurial behavior. That is, digital literacy and entrepreneurial intention have a significant positive impact on content entrepreneurship. In view of the fact that the improvement of digital literacy has a significant positive impact on farmers' poverty alleviation through content entrepreneurship, this paper finally puts forward some suggestions for the improvement of farmers' digital literacy.

Key words: Digital literacy, Content entrepreneurship, Farmer entrepreneurship