关键词: 信息化, 线上线下, 实践教学, 能力提升

Abstract: With the continuous development of China's economy and technology, the marketing management of enterprises has official account and broader consideration under the influence of the two developing trends of globalization and centralization, such as short video, public address and micro-blog. The corresponding marketing theory also has new ideas, new theoretical research content and new strategic perspective. Young teachers, as the most creative and dynamic teaching subjects in colleges and universities, shoulder the teaching mission of inheriting the past and innovating. This paper starts with the new requirements of contemporary marketing courses for young teachers, and thinks that compared with the past, young teachers need to improve their theoretical foundation, information organization, teaching design and regulation, innovation and new things acceptance ability. Then it analyzes the problems of young teachers in the process of online and offline practice teaching of marketing courses, and finally from the aspects of policy and platform, information organization, teaching design and control, innovation and new things acceptance Training and school enterprise cooperation, experience data and sustainable management of student team, teaching and research team put forward four ways to improve the ability of young teachers.

Key words: Informatization, Online & offline, Practice teaching, Ability improvement