关键词: 职业锚, 应用型高校, 财会系, 职业生涯规划应用

Abstract: Facing the complex and changeable social environment, the uncertainty of college students' employment is becoming increasingly prominent. Providing comprehensive career guidance and promoting the employment rate of graduates is a pressing topic of college career service this year. According to the survey of the research group, the career anchor types of the college students majoring in finance and accounting focus on the stable career anchor and the life-type career anchor, and most of them will not change their career path no matter what the influence is. Therefore, this paper proposes that college students will go through five stages during the undergraduate years, namely, forming stage, growing stage, exploring stage, establishing stage and maintaining stage, then makes a preliminary analysis of the subjective and objective factors of the five stages.

Key words: Career anchor, Application-oriented universities, Accounting and financing department, Career planning applications