关键词: 创新创业教育, “商业模式分析”, 商业模式画布, 模块化教学

Abstract: Guided by innovation and entrepreneurship education, the teaching module system of "business model analysis" is constructed to meet the needs of students' knowledge and ability for business model analysis of entrepreneurial projects. In terms of theoretical teaching, four knowledge systems of business model analysis theory teaching, namely value proposition, value creation, value capture and value delivery, are formed from the nine elements of business model canvas, and the teaching objectives and teaching contents of each knowledge system are introduced. In terms of practical teaching, it takes high-level discipline competition as the carrier of practical teaching, and focuses on analyzing the ways of delivering value to customers from all elements of the business model, and the interrelation among all elements and the realization of value creation. In terms of teaching effect, we should pay attention to the improvement of students' innovation and entrepreneurship ability.

Key words: Innovation and entrepreneurship education, Business model analysis, Business model canvas, Modular teaching