关键词: 体育强国, 体育产业, 发展现状, 创新发展路径

Abstract: The sports industry provides an important material foundation for building a sports power, so the development of the sports industry has important practical significance for building a sports power. Based on the above background, it explores the innovative development path of the regional sports industry from the perspective of sports powers. This research is divided into two parts: the first part analyzes the development status of China's sports industry, which mainly includes the analysis of the development scale of the sports industry, the analysis of the consumption of sports products, and the analysis of the structure of the sports industry; the second part analyzes the innovation and development strategies of China's sports industry, including the two "innovations" of technology and branding, strengthening the government's macro-control efforts and methods, optimizing the structure of the sports industry, cultivating the talents needed for the development of the sports industry, and improving the quality of sports for all and participation. With a view to promoting the smooth development of my country's sports industry.

Key words: Sports power, Sports industry, Development status, Innovative development path