关键词: 大学校园, 微商, 现状, 发展趋势

Abstract: With the development of social economy, the Internet has basically achieved full coverage, which can spread information faster and more accurately. WeChat business is entering the life of college students with an irresistible trend, with the Internet as the intermediary, campus WeChat business is loved by many college students because of its advantages of low operating threshold, small investment and wide communication range. The WeChat business of college students has grown into a special e-commerce group with a certain scale, however, the quality of goods and the reputation of merchants are also uneven. This study uses questionnaire survey and random interview to investigate the college students, in order to further understand the real situation of college students' WeChat business, provide practical and effective countermeasures for the future development of college students' WeChat business, guide students to correctly understand the campus WeChat business, and establish the correct concept of entrepreneurship and wealth.

Key words: University campus, WeChat business, Current situation, Development trend