创新创业理论研究与实践 ›› 2021, Vol. 4 ›› Issue (10): 92-93.

• 教育改革与发展 • 上一篇    下一篇

跨境电商用人需求与高职院校人才培养模式研究

金莹1, 刘慧灵2, 金毓3   

  1. 1.重庆城市管理职业学院 商学院,重庆 401331;
    2.重庆财经职业学院,重庆 402160;
    3.浙江工商职业技术学院,浙江宁波 315021
  • 出版日期:2021-05-25 发布日期:2021-09-10
  • 通讯作者: 金毓(1976-),女,安徽合肥人,硕士,副教授,研究方向:国际贸易与产业经济教学与研究,通讯邮箱:yf809mn@163.com。
  • 作者简介:金莹(1978-),女,辽宁沈阳人,硕士,副教授,研究方向:国际贸易与跨境电商教学与研究。
  • 基金资助:
    重庆市高等教育教学改革研究项目“高职院校职业技能竞赛与专业人才培养融合途径改革研究与实践”(193420)

Research on the Demand of Cross-Border Electric Businessmen and Talent Training Mode in Higher Vocational Colleges

JIN Ying1, LIU Huiling2, JIN Yu3   

  1. 1. Business College, Chong Qing City Management College, Chongqing, 401331, China;
    2. Chongqing College of Finance and Economics, Chongqing, 402160, China;
    3. Zhejiang Business Technology Institute, Ningbo Zhejiang, 315021, China
  • Online:2021-05-25 Published:2021-09-10

摘要: 得益于数字经济助推,跨境电商迅猛发展对外贸行业人才提出了新的要求。该文通过对全国跨境电商样本企业的岗位及对应能力需求进行调研分析,发现高校人才培养与行业人才需求差距较大,主要表现在跨境电商专业人才培养体系尚未形成,课程体系不够合理;实践教学条件欠缺;师资队伍年轻缺乏实践经验;学生实际操作能力与岗位需求脱节;专业人才培养缺乏前瞻性等方面。

关键词: 跨境电商, 用人需求, 高职院校, 人才培养

Abstract: With the benefits of digital economy, the rapid development of cross-border e-commerce has put forward new needs for talents in the foreign trade industry. Based on the investigation and analysis of the post and corresponding capacity needs of the sample enterprises of cross-border e-commerce in China, It can be seen that there is a large gap between the talent training in colleges and the talent demand in the industry, which is mainly reflected in the fact that the talent training system of cross-border e-commerce has not been formed and the curriculum system is not reasonable. Lack of practical teaching conditions; young teachers lack practical experience; students actual operation ability is out of line with job requirements; lack of forward-looking professional training.

Key words: Cross-border E-commerce, Employment needs, Higher vocational colleges, Talent training

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