关键词: 《旅游电子商务》, “教学做创合一”, 课程在线教学网站, 翻转课堂, 岗位需求

Abstract: The diversification of tourism industry and the development of information technology put forward higher requirements for students majoring in tourism. Students not only need to have solid theoretical foundation and practical ability, but also need to have Internet thinking and entrepreneurial ability. Therefore, tourism management major has set up "tourism e-commerce" course to meet the needs of the industry. This paper analyzes the current teaching situation of tourism e-commerce, and finds that there are some problems, such as the separation of teaching and practice, the teaching content cannot be closely linked with the post demand, and the classroom teaching effect is not good. In view of the existing problems, this paper puts forward the curriculum reform scheme based on the integration of teaching, doing and creating. Through the investigation of tourism industry and the opinions of industry experts, the curriculum teaching content and practice project of integration with the industry are re planned; the classroom learning is extended through the combination of online and offline; and the e-commerce platform and we media are fully used to carry out practical training. Through these measures, we can better achieve the teaching objectives and training objectives.

Key words: Tourism e-commerce, “Integration of teaching, doing and creating”, Online teaching website of courses, Flipped classroom, Job requirements