创新创业理论研究与实践 ›› 2021, Vol. 4 ›› Issue (10): 188-190.

• 创业实践 • 上一篇    下一篇

大学生创业意愿的影响因素分析——基于南昌市高校的实证

吴春雅1, 袁云云1, 吕重阳2   

  1. 1.江西农业大学 经济管理学院,江西南昌 330045;
    2.华侨大学 经济与金融学院,福建泉州 362021
  • 出版日期:2021-05-25 发布日期:2021-09-10
  • 作者简介:吴春雅(1981-),女,河北衡水人,博士,副教授,研究方向:农村互联网经济。
  • 基金资助:
    江西省教育科学“十三五”规划课题“地方高校创业教育效应、关键要素及体系构建的实证研究”(18YB047)

Analysis on the Influencing Factors of Undergraduates' Entrepreneurship Intentions——Based on the Empirical Analysis of Universities in Nanchang

WU Chunya1, YUAN Yunyun1, LV Chongyang2   

  1. 1. School of Economics and Management, Jiangxi Agricultural University, Nanchang Jiangxi,330045,China;
    2. School of Economics and Finance, Huaqiao University, Quanzhou Fujian,362021,China
  • Online:2021-05-25 Published:2021-09-10

摘要: 该文以江西省南昌市的高校为例,结合问卷调查进行实证分析,将校园教育、个体资本、政府因素、社会资本、心理资本五个维度纳入大学生创业意愿的影响因素并进行实证检验。研究结果表明:校园教育、社会资本、心理资本对大学生的创业意愿具有显著正向影响,个体资本、政府因素对大学生创业意愿的影响未通过显著性检验。基于此,分别从校园教育、社会资本和心理资本三个角度提出对策建议。

关键词: 创业意愿, 校园教育, 社会资本, 心理资本

Abstract: This article takes colleges and universities in Nanchang, Jiangxi Province as an example, and conducts empirical analysis based on questionnaire surveys. The five dimensions of campus education, individual capital, government factors, social capital, and psychological capital are incorporated into the influencing factors of college students' entrepreneurial willingness and considered by empirical testing. analysis. The research results show that campus education, social capital, and psychological capital have a significant positive impact on college students' entrepreneurial willingness, while individual capital and government factors have no significant impact on college students' entrepreneurial willingness, failing the significance test. Based on this, we put forward countermeasures and suggestions from the three perspectives of strengthening campus education, upgrading, social capital and psychological capital.

Key words: Entrepreneurial willingness, Campus education, Social capital, Psychological capital

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