创新创业理论研究与实践 ›› 2020, Vol. 3 ›› Issue (9): 1-3.

• 理论研究 •    下一篇

大学生参与旅游志愿服务的意愿及行为研究——以三亚为例

王袁椿, 林韬, 师婷, 鲍富元   

  1. 三亚学院国际酒店管理学院, 海南三亚 572000
  • 发布日期:2020-10-28
  • 作者简介:王袁椿(1998-),男,土家族,重庆人,本科,研究方向:酒店管理。鲍富元(1982-),男,河南洛阳人,硕士,讲师,研究方向:旅游新业态,通讯邮箱:bfy22@163.com。王袁椿,男,1998-,土家族,重庆人,本科,研究方向:酒店管理专业。
  • 基金资助:
    2019年海南省省级大学生创新创业训练计划项目“三亚大学生旅游志愿服务的意愿及行为调查研究”(项目编号:S201913892034)

Research on the Intention and Behavior of Participating in the Tourism Volunteering Service of College Students——Taking Sanya as an Example

WANG Yuanchun, LIN Tao, SHI Ting   

  1. School of International Hospitality Management, University of Sanya, Sanya Hainan, 572022, China
  • Published:2020-10-28

摘要: 大学生的参与将提高旅游志愿服务的供给能力和水平。调查显示,大学生参与旅游志愿服务的意愿主要是从个人成长、志愿时长、兴趣偏好等方面考虑,同时反映参与过程存在培训不足、激励不完善、分工不均、团队协作不佳等问题。对此,建议完善激励机制和丰富激励形式,加强对志愿者的培训与合理分工,强化对活动的宣传和引导,吸引更多大学生参与,并做好经验总结,不断改进大学生旅游志愿服务效果。

关键词: 大学生, 旅游志愿服务, 意愿, 行为

Abstract: The participation of college student will improve the supply ability and level of tourism volunteering service. The investigation found out that the intention of participating include personal developing, volunteering time, interest and so on. Meanwhile, the students point out the problems in the progress, which include less training, imperfect motivation, unfair job division, confused cooperation etc. Thus, the paper put forward the advice to perfect the motivating forms, enhance the training and division of labor reasonably, improve the guidance and publicity, attract more students and summary the experience, then the effect will get continuous improvement.

Key words: College student, Tourism volunteering service, Intention, Behavior

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