关键词: SWOT分析, 校园资源, 导游业务, 实践教学

Abstract: Tour Guide Business is one of the core courses of tourism management major. Students' ability including interpreting to customer serving the customer and tackling an accident will be highly enhanced by this course. There are some problems in traditional tour guide business teaching, such as neglecting cultivating of practical ability, disconnecting practical teaching from society and so on. Jianghan University campus is very beautiful and its human resource is attractive and unique, we can make full use of the campus resources to carry out Tour Guide Business practical teaching and improve the practical effect of the course.

Key words: SWOT analysis, Campus resources, Tour guide business, Practical teaching