创新创业理论研究与实践 ›› 2020, Vol. 3 ›› Issue (23): 64-65.

• 教育改革与发展 • 上一篇    下一篇

电商类专业课程体系运行中融入“工匠精神”的创新研究——以松原职业技术学院电子商务专业为例

鲁艳华   

  1. 松原职业技术学院,吉林松原 138000
  • 发布日期:2021-03-18
  • 作者简介:鲁艳华(1977-),女,吉林东丰人,硕士,讲师,研究方向:教育管理、市场营销、物流管理。
  • 基金资助:
    吉林省高教学会青年专项课题《新时代高职院校“工匠精神”的创新与探讨——以电商类专业为例》的研究成果,项目批准号:JGJX2019D694

Innovative Research on the Integration of "Craftsman Spirit" into the Operation of E-commerce Major Curriculum System——Take the E-commerce Major of Songyuan Vocational Technical College as An Example

LU Yanhua   

  1. Songyuan Vocational Technical College,Songyuan Jilin,138000,China
  • Published:2021-03-18

摘要: 为了与新时代电子商务的快速发展需求相匹配,松原职业技术学院电子商务专业的课程体系也随着外界环境的变化而不断优化,“工匠精神”在电子商务专业课程体系运行中发挥了重要作用。为了使学生学有所获、不负青春,松原职业技术学院电子商务专业将“学团活动课程”纳入课程体系中,开发了《职业习惯塑造》《新零售》《直播电商》课程,并将“工匠精神”融入了“三教”改革。提升了教师的思想认识、改善了教师教学行为和学生的学习行为,成立了校内新零售工作室、创新了考核方法、创新了常规教学管理建立了专业课教师每日反思互动活动制度,取得了较好的效果。

关键词: 电商类专业, 课程体系, 工匠精神, 创新

Abstract: In order to meet the needs of the rapid development of e-commerce in the new era,the course system of e-commerce major in Songyuan Vocational and Technical College has been constantly optimized with the changes of the external environment. "Craftsman spirit" has played an important role in the operation of the course system of e-commerce major. In order to make students learn something and live up to their youth, the e-commerce major of Songyuan vocational and technical college has brought the "learning group activity course" into the curriculum system, developed the courses of "professional habit shaping", "new retail" and "live e-commerce", and integrated the "craftsman spirit" into the "three teaching" reform. It has promoted teachers' ideological understanding, improved teachers' teaching behavior and students' learning behavior, set up a new retail studio, innovated assessment methods, innovated conventional teaching management, and established a daily reflective interactive activity system for professional teachers, which achieved good results.

Key words: E-commerce professional, Course system, Craftsman spirit, Innovation

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