关键词: 市场营销学, 课程改革, 课程思政

Abstract: "Integration of specialty creation" means the integration of Specialty Education and Entrepreneurship Education. Marketing is a basic course for marketing majors as well as for finance, economics and trade majors. This course not only teaches the students basic marketing knowledge and skills, but also attaches great importance to the cultivation of marketing literacy and business thinking, especially the cultivation of the marketing mission of honest management idea and solving social problems by commercial means. On May 28,2020, the Ministry of Education issued the guiding outline for the ideological and political construction of the curriculum in colleges and universities, re-emphasizing the importance of putting ideological and political education into the personnel training system, and comprehensively promoting the construction of the ideological and political construction of the curriculum in colleges and universities, giving full play to the educational function of each course to improve the quality of personnel training in colleges and universities. From the perspective of "Creative Fusion", how to embed the business literacy and marketing mission of the economy in the students' hearts has become the focus of the research team. In the practical exploration of "ideological and political course", the teachers of the course group always insist on "taking honesty culture as the guide, marketing knowledge as the tool and marketing innovation practice as the grasp", to cultivate marketing professionals with professional ideals, social responsibility and sense of mission. Taking the course reform of marketing major of marketing as an example, the author has integrated ideological and political content with project module and task content of marketing and achieved certain results.

Key words: Marketing, Curriculum reform, Ideological and political theories teaching in all course